Advertising and consumer culture, Public Service Annoucement(PSA) Essay

Advertising and consumer culture, Public Service Annoucement(PSA) - Essay Example e political, religious, social, governmental health & safety issues such as smoking campaigns, education campaigns, fitness campaigns, safe driving, gambling awareness, obesity campaigns, safe sex responsiveness and alcohol prevention operations etc. PSAs are released on all media formats including radio, television, mass media, print media, and social media through indoor & outdoor advertisements etc. In a nutshell, public communication campaigns are a purposive endeavor to influence behaviors of larger audience in a short span of time whilst utilizing multiple channels to communicate mediated message with intentions to reap social benefits. There is a universal process across the globe to design PSAs, which entails situational analysis of the cause after which target audience and objective of the campaign are specified. Later on using coherent set of strategies an informational and persuasive message is developed providing information, organization details and tagline of the campai gn. In this assignment, The I Know Campaign has been discussed in detail which was initially created in Los Angeles due to the disturbing rates of chlamydia and gonorrhea dominance among women of color that later on spread throughout America. History of Public Service Announcements dates back to World War II in United States of America when radio broadcasters and other advertising agencies presented their services towards war efforts and in the process war advertising council also came into existence which served as voice of war information to people through radio, print and outdoor advertisements. Later on after World War II, advertising council turned into an institution to serve nationwide campaigns such as "Only You Can Prevent Forest Fires", "Fight Cancer with a Checkup and a Check" and "A Mind Is a Terrible Thing to Waste" etc. Such PSAs raised public awareness along with raising funds for research too. Now even after 70 years since first Public Service Announcement, no explicit

Project management Coursework Example | Topics and Well Written Essays - 500 words - 2

Project management - Coursework Example That is, business would go on as usual without interruption. Renovating such an old building considering the extent of the damage while at the same time worrying about the safety of millions of passengers passing by, posed a great challenge (Badiru 2009, pp. 71-78) Second, it was challenging to install sustainable resource utilization systems like new water systems considering that the building was constructed using old and outdated materials. Third, the project’s size and scale made it difficult to manage the suppliers effectively due to communication breakdown. The project had more than dozen employees and 11 suppliers reporting to the project manager. As a result, effective communication was compromised. Fourth, it was challenging to replace the network system in the terminal since the systems currently used by the passengers and flight systems would be shut down during the process. As mentioned the renovation was to take place without interrupting the usual activities. The network system replacement process was also a challenge (Larson, Gray, Danlin, Honig & Bacarini 2013, pp. 77-100). Despite the above mentioned and other challenges, strategies were formulated to ensure effective utilization of resources. The strategies comprise of the following: first, the project manager was strict on gauging the performance of different stakeholders with the standards set by BAA Airport Ltd. The strategy enhanced the performance of the suppliers, workers, and the contractor. Second, even though it was impossible to overhaul the water system, the contractors were able to replace lights and heaters with those that economically consume electricity. Third, the network system was improved without disrupting the usual activities at the terminal by use of â€Å"Online change control† software built by IT specialists. The strategies facilitated the delivery of project